Die Ordering Guide – Important

Detailed Artwork Requirements:

We consider our die production service to be deemed as a fast, “one-stop” shop process. We produce your dies to the exact specifications that you provide us in your artwork. Your artwork must meet our minimum specifications and be correct.

We must receive your image formatted to the correct size and it must be 100%, “two-colour” black on white – no shading, no dithering or anti-aliasing (or with suitable alternative colour separation).

Please provide your artwork to a minimum resolution of 1200dpi. This is required to ensure we produce your die to a sharp, crisp image perfect for excellent foil impressing.

File Types:

We can use .pdf, .eps, .ai files up to a maximum of 2.0mb. We are unable to accept .jpg (or JPEG) files. If you have correctly formatted your file, then it should, in almost all cases, be under the maximum file size of 2.0mb. Its important that all orders for brass CNC production have vectors in the file.

Die Sizing:

To correctly size up your die, please enter the width and height of the image on your artwork. Please enter the size in centimetres. If you require a single die with multiple images on, please ensure you use the maximum outer points of your artwork. Please note we do not cut dies into multiple/smaller dies. Our maximum die production size is 54cm x 55cm.

Please be as accurate as possible when measuring your artwork width and height. Artwork submitted which is larger than that detailed on your order, will incur additional charges and delay production of your die.

Bleed space:

When supplying the width and height diameter of your artwork, please do not add any extra bleed space. We automatically allow 5mm for foil blocking dies and 10mm for embossing or brass dies within our pricing structure.

Die Reading Pane:

Please note we automatically reverse your artwork during our die production process. Therefore, and in most normal circumstances, to produce a correct reading foil image you should supply correct reading artwork. The die you will receive will be reversed.

Visual Guideline:


Die Etch Depths:

Unless you inform us either during your online order or before the commencement of your die production, all dies are made to our standard (most popular) etch depths. You can request a deeper etch if need be – often useful for leather stamping. Please see the table below for specifications.

Material Standard Etch Deep Etch / Deep Machined (Brass only)
Magnesium 1.2mm 2mm (subject to artwork)
Copper 1.2mm 1.5mm (subject to artwork)
Brass 1.2mm 1.8mm – 3.0mm (subject to artwork)

IMPORTANT NOTE: When you request the deepest depth possible, depth remains subject to artwork in both the Magnesium and Copper chemical etching and Brass CNC machine production processors. We will do our very best to achieve the deeper etch, but it is not always possible in artwork which contains complex layouts and very thin, small fonts/detail/lines. We will continue to manufacture the die to the best depth state that we can over and above our standard depth, but you will not be notified. If you specificly wish to achieve a required deep depth, please check your artwork’s suitability first with staff on [email protected].

When requiring constant etch depths of 2mm or greater, you will most likely need to order brass dies where the depth of the image machining can be made consistent through CNC programming.

Registration Marks:

Please note that unless otherwise specified, all registration (tick) marks are removed from your artwork. In the instance that you would like your die to include the registration marks, please inform us and ensure that the dimensions of your calculated/priced die includes the expansion area with your registration lines and lastly, that they are provided in the same single colour format as your main image.

Pre-drilled Holes:

You may mark your artwork with pre-drilled holes and add the cost of the holes to your order. Please note that the labour charge for adding holes in displayed on the dropdown option on the product page, but only accumulated with the cost of your die once you have added the die to your shopping basket.

We can accommodate standard drilled holes and also countersunk holes. For countersunk, please ensure you artwork details both the diameter of the upper and lower holes, which will inform us of the pitch of the countersunk hole. Hole markings on the artwork to be 100% to scale.

Debossing or Embossing:

There are two different visual effects available to create basic textures on substrates using tooling provided by Profoil.

Embossing, otherwise known as “blind embossing”, creates a raised print surface on your substrate. To create this effect, you should order an Embossing Die from our online range. Embossing dies can come with hard or soft counter forces, or without a counter if you have materials to make your own or purchase materials from our counter die production range.

The opposite is de-bossing, which creates an inward print surface on your substrate. To create this effect, you require a standard foil stamping die, preferably with a deep-etch. You can then push the die into the substrate. For any leather de-bossing, we recommend you use Brass as the material choice for your die because we can create the deepest of etches up to 3mm through CNC machine production.

Die Ordering Terms:

We cannot offer refunds or offer re-production of dies free of charge for inaccurate or poor quality dies that we consider to have been caused by errors in your submitted artwork. We produce each die exactly as per your artwork and recommend that our detailed requirements are always adhered to before you submit your order.

Each die that we produce has to pass our own internal quality inspection process and any flaws or imperfections will be highlighed and also cross-refenced against your artwork.

Delivery Schedule for Dies:

If you place and order which includes both die and non-die products, your full order will be despatched in-line with the following delivery schedule, on the basis that your original supplied artwork is deemed “print-ready”. If we request changes and a re-supply of artwork from you, then the delivery schedule will come into force at the point when we receive a sufficient “print-ready” artwork file from you.

Magnesium Foiling and Embossing Dies – If we receive your order by 12.00pm, we will have your order packed and shipped the same day. Orders received after 12.00pm will be shipped on the next business day. For EU customers, our same day service is restricted to 11.00am.

Copper and Brass Dies – We will have your order packed and shipped within 2 business days. We require additional time to manufacture and quality control these materials.


How To Order Dies Online:

Ordering dies from Profoil couldn’t be simpler – despatch of your dies is just a few clicks away.

  • Select the die material and gauge size you require, by choosing the relevant product from the navigation
  • On the product page, enter your die width and height in the Die Calculation section using the drop down options – select the nearest value ROUNDING UPWARDS in centimetres and then the price of your die will be displayed. The width and height must match your artwork.
  • Add whether you wish to choose a standard or deep etch (See details below)
  • Add any comments that you wish to add to the order
  • Click “add to cart & upload files”, where you will be directed to the artwork uploads page
  • Click the “select files” button to navigate to your artwork file and attach it to your order. Remember your artwork MUST BE TO SCALE and match your Die Calculation dimensions.
  • When you see the success message, you may continue to your cart or continue shopping on the site

View the video guide below.

Your order number is for your own use and will be included on all paperwork from Profoil. Any delay in providing your artwork will effect production time.

We offer a broad range of metal gauges. In the UK and USA 6.35mm is the most popular gauge size, whereas Europe and other International states are mostly 7mm. It is important to check the gauge required before ordering.

Rigid counter-forces are 0.8mm and Flexible counter-forces are 0.125mm. If you don’t require a counter-force, be sure to choose the embossing die product with no counter-force.